6. Multi-award-winning customer portal Willow
We’ve revolutionised the home-buying journey with Willow, a digital new homes assistant. It supports our customers from their home search, throughout their buying journey and through to aftercare.
The innovative system has earned awards including the digital transformation category of the Marketing Week Awards and the best use of marketing technology category of the Construction Marketing Awards.
- Create a Willow account during your search for a new home and it will help you navigate the process from the start.
- Developments and homes can be favourited and compared in Willow to help you make the right decision for you and your family.
- All documents relating to the purchase of your Castle Green home will be completed and stored online, meaning you won’t have to worry about keeping them safe.
Willow can be used to customise your Castle Green home by selecting choices wherever and whenever you want, including making payment for extras. There’s the ability to live “chat” with customer care and sales teams and to watch the 10-step progress of your home being built.
“Willow is industry-leading, providing our homeowners with a digital new homes assistant to support them throughout their homebuying journey and beyond,” Caryl added.
“We have an extensive range of options available to our homeowners, subject to build stage and Willow gives them the ability to see and compare the various choices. We don’t simply offer computer generated images of what a house type look like, we provide customers with a digital twin of their new home so they can see exactly what their specification choices will look like in their new home.”
You can find out more about the process of buying a home.
** Help to Buy – Wales is subject to eligibility, terms and conditions.